MBA: which elective to choose?

Estudante de MBA
Discover some of the most popular and important electives at University Canada West

If you're considering an MBA, it can be difficult to decide which electives to choose to complement your major program. At University Canada West, you have a wide variety of options to choose from, but here are some of the most popular and important electives for you to consider.


In addition to learning about digital marketing, in this elective you have the opportunity to delve into consumer behavior to achieve your goals, and also analyze socioeconomic influences when thinking about international marketing.

Digital marketing

In an increasingly digital world, digital marketing is a skill every manager should have. This elective will provide you with a thorough understanding of digital marketing, including online advertising, SEO, social media and data analysis.


In the Consulting elective, it will be possible to develop organizational critical analysis skills, the capacity for action, intervention and problem solving and change management

Project management

Project management is an essential skill for anyone working in business. This elective will help you understand how to successfully manage projects, from identifying the project objective to implementing and measuring success.

Leadership and People Management

This elective is essential for anyone wanting to develop leadership and team management skills. You will learn how to motivate and lead effectively, as well as how to deal with conflict and performance issues.

business analysis

This elective is ideal for anyone who wants to understand how to collect, analyze, and interpret data to make informed business decisions. You will learn how to use statistical and data analysis tools to gain actionable insights.


In this elective, you will be able to develop creativity, sustainability and innovation through design thinking, in addition to learning about prototyping to identify solutions for a product.


In the finance area, you will learn more about investment analysis, personal financial planning, global management of financial institutions and the meaning of green finance and Environmental, Social and Governance (ESG) to work on sustainable development in the corporate environment.

So, have you found the perfect elective for you in the University Canada West MBA? With a wide variety of options available, there's something for every interest and career goal.

Stay tuned: March 15th at 7pm at the Renaissance Hotel, you are invited to participate in an event in partnership with the University Canada West, about internationalization, soft skills and career abroad. The event is completely free and you can apply for a free career consultancy from one of our speakers, Marcelo Wicher Martin. You can apply through this link.

So, don't waste time and apply to start building the career of your dreams.


Related publications